Recent Successes

Brand Refresh and New Web Site for Harris Healthcare

Harris Healthcare provides integrated health systems to clients across the globe. Their recent acquisition of Carefx prompted new initiatives to refresh their brand and rework their web presence. Bringing 2 Firms Together These projects faced the classic challenge of … More

Harris Healthcare Home Page

Launching Hydroflow Pennsylvania

After signing on to become the Master Dealer for Hydroflow products in Pennsylvania, Hydroflow Pennsylvania needed to establish themselves quickly. Their mission was to both sell product and build a state-wide dealer network. Our first step was a discovery process that … More

hydroflowpa-home

Building an Industry Community Site

For over 20 years, Blue Mountain Quality Resources' calibration management software has been considered best-in-class. Early on, they understood the value of what is now called content marketing and community building. One avenue they took was to build eCalibration.com - a … More

FocusOnGMP.com

Introducing…Actuated Medical

How do you go from talking about new collateral to a total makeover? In this case, it was a function of listening carefully. I was referred to Piezo Resonance Innovations, an up and coming medical device firm. They had won quite a few grants to fund their R&D - in fact, … More

Actuated Medical Home

Saint Joseph’s Catholic Academy Campaign

What's the most important thing you need when starting a new school? Depending on where you sit, the answer ranges from great staff to solid funding to an inviting campus. From my perspective, it was 9th and 10th graders. Then again, I was hired to lead a student recruitment … More

SJCA Campaign

ClearWater Conservancy Community

Go ahead and repeat that title 3 times fast. All alliteration aside, ClearWater Conservancy is a wonderful non-profit that’s been conserving land and water resources in Central Pennsylvania for more than 30 years. They have an incredibly dedicated following, strong … More

clearwater-home

SBIS Launches New Brand and Web Presence

Erickson Strategic client Small Business Insurance Solutions unveiled their new logo and launched their new web site recently. This was an interesting marketing challenge and, in some ways, points toward a new trend for small businesses. SBIS is a small insurance agency … More

SBIS Home Page

Blue Mountain Revitalizes Their Brand

Blue Mountain Quality Resources is one of our great local success stories. A software firm that's been in business for over 20 years, they successfully carved out a niche providing software solutions to serve the maintenance and calibration needs of FDA-regulated firms … More

Blue Mountain Web

Latest From the Blog

Woody Barnett

Avoiding the Pitfalls of Consensus Building

The Mannequin Story Let’s start with the story of a 6-foot tall wooden mannequin. We adopted him as our “mascot” at Erickson Barnett (my old marketing agency). Of course, every mascot needs a name so we decided to hold a contest. We … More

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Why Erickson Strategic?

Senior-level marketing expertise at a realistic price point.
Deep experience with web, brand, messaging, and campaigns.
Flexible options to work together at your pace within your budget.
25 year small business owner - I get what you're going through.

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