Erickson Strategic - State College, PA - Marketing Strategy, Brand, Web

This is literally the case at Barrington Stage Company in the Berkshires.  We caught their Guys and Dolls show this weekend   Just outside the Box Office is their iCritic Booth.  Anyone can go in and record a video critique of the show (or the theatre, actors, or any other darn thing).   You get 3 minutes to say anything you want. What a great example of listening to your customers!  In fact, at the beginning of the show, they actually encouraged the audience to provide a critique. Oh … Read More...

“You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” - Noel Peebles One of the more interesting challenges in my world is to help clients shift perspective. It's natural to focus on your offerings - making them bigger, faster, better, etc. That's not a bad thing per se. But the more important issue is what your customers are … Read More...

From the folks at Content Marketing Institute, a great checklist of things to remember for your email newsletters. Go read the post, but in the meantime, here are 7 quick takeaways: Planning  - Tie the newsletter to your marketing strategy (which of course should be tied to your business strategy). Create an editorial calendar and publish on a predictable, regular schedule. Design - Pay a buck or two for professional design. It affects everything from open rates to your perceived … Read More...

The nice folks at Hubspot put out an eBook of 101 Awesome Marketing Quotes.  Just about all of them are thought-provoking and right on target.  Some of my favorites include: People share, read and generally engage more with any type of content when it's surfaced through friends and people they know and trust. - Malorie Lucich Instead of one-way interruption, web marketing is about delivering useful content at just the precise moment that a buyer needs it. - David Meerman Scott Doing well … Read More...