Comments for Erickson Strategic | Marketing Strategy, Brand, Web

Comment on Strategy Workshop by Erickson Strategic | Marketing Strategy, Brand, Web | Unveiling the All New Actuated Medical

Wed, 02 May 2012 23:45:12 +0000

[...] Strategy Workshop [...]

Comment on Do you have a “Gang of Four”? by ericksonjb

ericksonjb — Tue, 01 May 2012 11:42:06 +0000

Herb, you’re so right about the trust part. Once you have that, everything just flows from there. Great to hear from you!

Comment on Do you have a “Gang of Four”? by Herb Chapnick

Herb Chapnick — Tue, 01 May 2012 00:13:18 +0000

Hi Jeff,

How are you? Your words of wisdom are oh so true today no matter the business or the time. We learned a lot from each other and enjoyed ourselves as well. We overcame our largest obstacle which was to trust each other, and found that we could benefit from each other successes and failures.

Best regards to you and the other 2 4ths

Herb

Comment on 10 Tips to Keep Bloggers Motivated by Haylee Jennings

Haylee Jennings — Thu, 29 Mar 2012 05:46:49 +0000

It’s incredible on what you can learn from other people all over the internet. Blogging has changed the world.

Comment on Blogging Should Be This Easy by Erickson Strategic | Marketing Strategy, Brand, Web | 10 Tips to Keep Bloggers Motivated

Wed, 28 Mar 2012 16:21:10 +0000

[...] write it in your blog, there’s certainly motivation to saying it out loud. See my post titled Blogging Should be This Easy for a recent [...]

Comment on Marketing Budget as a Percentage of Gross Revenue by Paul Naybour

Paul Naybour — Sun, 17 Apr 2011 21:15:39 +0000

We did a start up last year and spent almost all the first year income on marketing. We are now down to 10% including SEO, PPC, PR, Advertising. My gut fee is that in the early stage you need to spend 20% plus to establish a brand. The key thing is in a small business you can not afford to do it all. I would be interested in sharing experiences with others.

Comment on “It doesn’t make me puke.” Say what? by Emily

Emily — Wed, 02 Jun 2010 18:34:29 +0000

Hey Jeff…I howled out loud when I read, “I’m really impressed, it looks like a professional did it.” Totally hilarious. I have definitely heard most of them…the “It doesn’t make me puke.”, is a great rendition of what I’ve heard, which was, “I kinda like this, or… well… I don’t hate it.”

The great thing you offered was some tips on the feedback which is helpful. You can always start off with those words, but commonly, because there is a certain subjective element to what we do, the suggestion on what we are looking for as feedback gets lost as soon as the creative hits the table.

Make the logo bigger is certainly the staple comment…however I have noticed a shift to, “make the website (addy) bigger.”, which renders the hairs on my neck to stand at attention, just the same. Love the article, I had a good laugh, of course. LOL

Comment on “It doesn’t make me puke.” Say what? by Steve

Steve — Sat, 29 May 2010 01:03:20 +0000

Thanks Shannon. You’re right about the subjective side. It’s definitely hard for folks to get beyond what they like (as opposed to what their client would like). One of the many challenges of the creative process.

Glad you got a chuckle out this, the Say What series of posts is definitely the most fun to write.

Comment on “It doesn’t make me puke.” Say what? by Discount Hand Bags

Discount Hand Bags — Thu, 08 Apr 2010 16:00:40 +0000

I don’t believe I have seen this depicted in such an informative way before. You really have cleared this up for me. Thanks!

Comment on “It doesn’t make me puke.” Say what? by Jeff

Jeff — Tue, 06 Apr 2010 13:33:53 +0000

Glad you got a chuckle out this, the Say What series of posts is definitely the most fun to write.