Comments for Erickson Strategic - State College, PA - Marketing Strategy, Brand, Web

Comment on Marketing Budget as a Percentage of Gross Revenue by Paul Naybour

Paul Naybour — Sun, 17 Apr 2011 21:15:39 +0000

We did a start up last year and spent almost all the first year income on marketing. We are now down to 10% including SEO, PPC, PR, Advertising. My gut fee is that in the early stage you need to spend 20% plus to establish a brand. The key thing is in a small business you can not afford to do it all. I would be interested in sharing experiences with others.

Comment on “It doesn’t make me puke.” Say what? by Emily

Emily — Wed, 02 Jun 2010 18:34:29 +0000

Hey Jeff…I howled out loud when I read, “I’m really impressed, it looks like a professional did it.” Totally hilarious. I have definitely heard most of them…the “It doesn’t make me puke.”, is a great rendition of what I’ve heard, which was, “I kinda like this, or… well… I don’t hate it.”

The great thing you offered was some tips on the feedback which is helpful. You can always start off with those words, but commonly, because there is a certain subjective element to what we do, the suggestion on what we are looking for as feedback gets lost as soon as the creative hits the table.

Make the logo bigger is certainly the staple comment…however I have noticed a shift to, “make the website (addy) bigger.”, which renders the hairs on my neck to stand at attention, just the same. Love the article, I had a good laugh, of course. LOL

Comment on “It doesn’t make me puke.” Say what? by Steve

Steve — Sat, 29 May 2010 01:03:20 +0000

Thanks Shannon. You’re right about the subjective side. It’s definitely hard for folks to get beyond what they like (as opposed to what their client would like). One of the many challenges of the creative process.

Glad you got a chuckle out this, the Say What series of posts is definitely the most fun to write.

Comment on “It doesn’t make me puke.” Say what? by Discount Hand Bags

Discount Hand Bags — Thu, 08 Apr 2010 16:00:40 +0000

I don’t believe I have seen this depicted in such an informative way before. You really have cleared this up for me. Thanks!

Comment on “It doesn’t make me puke.” Say what? by Jeff

Jeff — Tue, 06 Apr 2010 13:33:53 +0000

Glad you got a chuckle out this, the Say What series of posts is definitely the most fun to write.

Comment on “It doesn’t make me puke.” Say what? by Shannon Lake

Shannon Lake — Mon, 05 Apr 2010 15:53:56 +0000

Comment on Hey PR folks, the most effective social media tactic is… by Jeff

Jeff — Wed, 17 Mar 2010 13:30:09 +0000

Yep, you’re absolutely right. But PR folks are all about relationships – it should be easier for them than the rest of us.

Comment on Hey PR folks, the most effective social media tactic is… by Nicholas Tolson

Nicholas Tolson — Tue, 16 Mar 2010 23:15:19 +0000

Most effective but hardest. Ain’t that always the way…