If you run a project-oriented business, you probably track employee time. We all know the routine. Figure out the time it took to do one project and you have a decent predictor for the next. It’s even more critical when you bill hourly. For me, it started decades ago with my experience at Andersen Consulting [...]
How’s this for targeted advertising? You want to get the attention of uber-marketer Paul Dunay. What would you do? Email? FedEx? Billboard? Interactive agency G.1440 took a novel approach and created a Facebook ad directed exclusively at Paul. Fascinating concept – do a bit of research, learn as much as you can about the target, [...]
Over the years, my agency presented company names, product names, messaging, taglines, web concepts, visual identities, logos, and just about every other kind of marketing deliverable you can think of. While the clients ranged from startups to international giants, the moment of truth was always the same. But it’s not what you think. Presenting concepts [...]