If you’re really serious about Social Media. If you want understand the business value. If you want to hear 3 preeminent experts provide great examples. If you have a spare hour. Watch this. In it, you’ll find Martin Giles, U.S. Technology Correspondent from The Economist moderating a discussion with Chris Brogan, President of New Marketing Labs, Charlene Li, [...]
My daily newsletter from the folks at eMarketer talked about how small businesses perceive social media. Their article referred to an American Express study conducted in Fall 2010. Small business owners saw the leading benefit of social media marketing was increasing exposure. While that certainly can be the case in retail, I see a slightly different benefit [...]
This most recent Chart of the Week from Marketing Sherpa just confirms what we all know from experience. B2B sales can take a heck of a long time! Taken from a survey of over 1000 B2B marketers, it shows general trends. Of course, typically, the higher your price point, the longer the cycle. As the [...]
There’s a great quote from Jeff Lanctot of Avenue A | Razorfish, “Do not interrupt what people are interested in. Be what people are interested in.” The era of interruption marketing is quickly dying. Buyers have lost interest in marketing that stops what they’re doing and tries to sell, sell, sell. Instead, they want to [...]