What’s the most important thing you need when starting a new school? Depending on where you sit, the answer ranges from great staff to solid funding to an inviting campus. From my perspective, it was 9th and 10th graders. Then again, I was hired to lead a student recruitment campaign (so I may have been [...]
A survey by Marketing Sherpa shows that B2B marketers will be focusing much of their effort on web-centric and inbound tactics in 2011. Results show a majority of marketers are increasing investments in web-centric tactics such as their web presence, social media, virtual events / webinars, SEO, and email marketing. Spending on more traditional tactics [...]
MarketingSherpa recently released a preview of their 2010 Social Media Marketing Benchmark Report. From a PR perspective, one of the really interesting findings was that blogger relations was ranked as both the most effective tactic and the one that requires the most effort (see the chart). The good news is that PR firms are built [...]
David Meerman Scott is one of my favorites. We had him as a speaker at the Technology Marketing Alliance a few years ago. His book, The New Rules of Marketing & PR is a classic (in fact, the second edition came out today). In an interview, he (off the top of his head) came up [...]