OK, this post will be short and sweet. I have a client in the early stages of their blog with multiple authors in the mix. One of the real challenges is to help them figure out what to blog about. We’re not talking about the executive team here. We all agreed on an editorial calendar [...]
It’s tough to stay motivated sometimes. You have a million other priorities. You’ve tried to block off time each week, but with electronic calendars, it’s so easy to move that appointment around. Or worse yet, you delete the recurring appointment because you’re just tired of looking at it. And then the dreaded writer’s block – [...]
OK, you get one of those Staples easy buttons, wire it up to a power source, connect via USB to your laptop, launch WordPress, think real hard, and press the button. Wham! You get a relevant, interesting blog post. Not so much. According to my blog feed on LinkedIn, it’s been 245 days since my last [...]
We all have it. Information pours in from all angles – email, RSS, Twitter, Facebook, TV, radio, and about 100 other sources. What do you pay attention to? How do you prioritize? Brad Dawson of LTV Dynamics wrote an interesting piece in American Executive this week about just that. Key takeaways: Establish Information Objectives – [...]
Over the years, my agency presented company names, product names, messaging, taglines, web concepts, visual identities, logos, and just about every other kind of marketing deliverable you can think of. While the clients ranged from startups to international giants, the moment of truth was always the same. But it’s not what you think. Presenting concepts [...]
We all know it’s a good idea to keep track of our competition. So it always surprises me, when asked about their competitors, folks insist they don’t have any. With all due respect, there’s always competition. While other companies may not do exactly what you do, there are nearly always companies that come close. And [...]
I was interviewed by Business Insider this week about how to effectively work from home. Something I do now and did for about 11 years when the kids were young. There are certainly pluses to working from home – tops on the list is the 30 second commute. But there are also minuses – isolation [...]
Here are some interesting tips from the folks at Inc. My three favorites are: Offer a peek behind the scenes. From sneak previews to generating customer feedback to allowing folks to relate to you in a more personal way. All help draw in your customers and create a stronger bond. Demonstrate what your company does. [...]
David Meerman Scott is one of my favorites. We had him as a speaker at the Technology Marketing Alliance a few years ago. His book, The New Rules of Marketing & PR is a classic (in fact, the second edition came out today). In an interview, he (off the top of his head) came up [...]
Another of my favorites, Joe is the content marketing guru. His blog is on my A-List and his book, Get Content, Get Customers is a must-read. His list of 15 Steps is a good one. Here are my top 3 from the list: Fresh Web Content. A minimum two times a week, update your site [...]